The third annual ‘blissguy’ Fort Lauderdale Competition at the W Fort Lauderdale – the world’s only such event – will be held July 19 at the uber hip, oceanfront urban resort. The first step in this year’s ‘Face Off:’ a series of casting calls starting June 23 and held around the Fort Lauderdale and Miami area. The goal of the sexy search: to find 10- 20 well-groomed and well-spoken guys willing to compete for a chance to carry the ‘blissguy’ Fort Lauderdale crown and represent the best of health, wellness & hunky-guy glamour for the next year.

And this year the search is on to give the ladies a voice in the festivities as well. Each of the Bliss Guy Casting Calls will also be looking for the first-ever ‘blissguy’ female emcee. To offer some ying to his yang, the competition’s oh-so-talented emcee, Y100 Radio show host, Chris Cruz, is looking for a gorgeous gal with the gift of gab to take a place on center stage next to him at the competition.

Highlights of this year’s ever-expanding event:

A series of Casting Calls including:

Saturday, June 23 (1pm-4pm) – Original Penguin Store located in the Aventura Mall (upper level #1691), in Aventura, FL

Friday, June 29 (4pm-7pm) – W For Lauderdale (4th Floor) Living Room

Saturday, June 30 (1pm- 4pm) – W Fort Lauderdale (4th Floor) Living Room

At each casting call, ‘blissguy’ hopefuls will fill out a fun questionnaire, be interviewed by blissguy competition organizers and pose for a quick little headshot

Female emcee hopefuls will be given a script to free style from. A video of the performance will be posted on Facebook and the hotel’s fans get to vote to help select the final contestants

Bliss Guy promos on Y100

Sponsors: Original Penguin, Ford Models, Y100, Ted Gibson Salon, Smart Water, BodyTek Gym, Emagination Creative Group, and Beranek Optometry

Judges: Even more beauty, grooming and style power on this year’s panel made up of reps from:

Ford Models Miami

Original Penguin

Maxim’s Hometown Hottie

bliss spa

Local Television and Radio personalities

“We have been thrilled by the response to this one-of-a-kind event for guys,” explains Bliss Spa at W Fort Lauderdale Director, Micheal Wilson. “Our reputation is growing beyond South Florida so we’re looking forward to seeing the range of super studs this year’s casting calls will attract. Not to mention, the new addition of our search for the ‘blissguy’ female emcee will really give a whole new dynamic for our entrants and guests to enjoy.”

The casting calls are open to any male in the community (21 and older) who wants to put their best foot forward to be the next face of Bliss Spa Fort Lauderdale. In its search for the best of the best, the ‘blissguy’ Fort Lauderdale casting call invite has gone out to amateur athletes, fire and police stations, gyms and mixologists around the city.

Over 300 lucky onlookers are expected to attend the July 19 competition where the fabulous finalists will strut their stuff in Original Penguin, walking the runway and answering fun and flirty questions from a select panel of elite judges.

One lucky guy will be crowned and win:

1 year’s worth of Bliss Spa Services.

Appearances at special events during the year at the resort voted “The Trendiest in the U.S.” by Trip Advisor.

A $500 Original Penguin shopping spree to the winner as part of the grand prize package

A mega gift basket of special gifts from the event sponsors

For full contest and grand prize details, visit:



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